OurClub.tech provides members with three important things: a community, advanced technology, and unrivaled, comprehensive coaching content for success in life and in business. In this blog I want to emphasize one other very important asset that we offer coaches and users of our apps: Science.

AMI, for Adaptive Motivational Interaction, is the name we use in commerce for the process that analyzes and adapts a user’s behavioral attributes. I was trained as a social psychologist, and AMI draws on my patent for a User Attribute Analysis System (US patent 10,249,212). Combining machine learning with an algorithm that generates the verbal behavior one might expect from a human coach, AMI provides feedback in the form of questions to help users learn new habits by increasing awareness of the cues and reinforcers that drive their behavior.

The science of operant learning is a foundation. Operant conditioning enables living things to “operate” on the environment, modifying behavior based on rewards and punishments The scientific theories advocated by psychologists like B.F. Skinner, and other so-called behaviorists emphasized reinforcement as the foundation of habits. As a virtual coach, AMI can’t be present to actually reinforce habit formation directly; rather, AMI reinforces the user’s mindfulness of the behavior being mastered. This helps users understand the cues and reinforcers driving that behavior so they can effectively learn-by-doing.

Self- Awareness is the second key to the science. Psychoanalyst Sigmund Freud explored self-awareness through the lens of his concept of identification, i.e., the process where a child wants to become like its mother or father. The sociologist Charles H. Cooley compared self-awareness to a “looking glass,” where we see ourselves as we believe others see us. Freud and Cooley both showed how our sense of who we are and, importantly, who we should be, arises from connection to other people.

To find out more, go to OurClub.tech/News and read How AI Emulates the Behavior of a Hunan Coach: the Science behind PefectCoaches. I guess you would say that is the call to action of this blog post!
-Dr. Douglas Hines, PhD